Job Title: Specialist, Email & Digital Marketing
Location: Remote (U.S.-based)
Salary Range: \(67,000 - \)75,000
Job Overview
We are excited to invite applications for the Specialist, Email & Digital Marketing position within our dynamic Audience Growth team. In this pivotal role, you will significantly contribute to customer engagement, acquisition, and retention by crafting and executing compelling email marketing strategies. Your responsibilities will include the development, implementation, and optimization of email content, automation workflows, and A/B testing to enhance the overall customer experience.
Key Responsibilities
- Design, schedule, and deliver email content across multiple brands in a timely manner.
- Create targeted email campaigns that drive user engagement and support organizational objectives.
- Remain updated on industry trends and integrate best practices into our email strategies.
- Utilize graphic design software to produce visually captivating media for email communications.
- Implement HTML/CSS for email development by adapting existing templates and creating new designs as necessary.
- Oversee email workflows, calendars, and the initiation of campaigns.
- Collaborate with cross-functional teams to coordinate email timelines and project requirements.
- Ensure all emails are optimized for mobile viewing, adhere to best practices, and render correctly across various devices and email clients.
- Conduct proofreading and quality assurance checks while managing the scheduling and final distribution of emails.
- Spearhead testing initiatives to enhance email performance and identify growth opportunities.
- Provide expertise on email best practices and explore new technologies to innovate and create meaningful content.
- Undertake additional tasks and special projects as required.
Required Skills
- Proficiency in email marketing and deployment tools.
- Strong aptitude for creating compelling subject lines, email copy, and designs that reflect brand standards.
- Ability to analyze campaign metrics, such as open and click-through rates, to improve effectiveness.
- Understanding of email marketing regulations, including CAN-SPAM and data management.
- Familiarity with HTML/CSS coding for email is preferred.
- Proficient in using tools such as Google Suite, Asana, Microsoft Office, and email service platforms (e.g., Iterable, Digioh).
- Exceptional attention to detail and strong organizational skills.
- Excellent communication proficiency with the ability to work collaboratively.
- Eagerness to innovate and continually enhance email processes.
Qualifications
- Relevant experience in email marketing and digital marketing.
- Proven experience with email deployment tools and campaign analysis.
Career Growth Opportunities
This position provides an excellent platform for professional development, offering exposure to various teams and fostering the enhancement of digital marketing skills. Working with us opens doors for networking and collaboration within a vibrant industry.
Company Culture And Values
We pride ourselves on fostering a diverse and inclusive work environment, where all perspectives and experiences are valued. Our culture encourages innovation and creativity, empowering team members to contribute their unique ideas and insights.
Compensation And Benefits
- Fully remote work environment (U.S.-based).
- Occasional travel may be required.
- Must be authorized to work in the U.S.
- Availability to work in alignment with the Eastern Time Zone (80%).
Equal Opportunity Employer Statement
We are committed to creating a diverse and inclusive workforce, where all qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV status, veteran status, or any other status protected by law.
How To Apply
Interested candidates are encouraged to submit their resume and cover letter through our online application portal.
Employment Type: Full-Time
